We help organizations lead their transformation to a customer-centric and data-driven culture through data analytics. Kale emerges from an idea: the customer is the center of everything. The customer is the reason why we do everything we do, who we do it for and who guides the path we follow. Whoever they are, they are the ones who give meaning to the business, through their needs, ambitions, dreams, aspirations and expectations. From their lights, shadows and desires brilliant ideas that accelerate our story and allow us to move forward arise. Our mission is to drive business and accelerate brands by putting the customer at the center of the business and turning data into actions that allow us to position brands, increase sales, optimize marketing and sales strategies and improve customer experience. Our specialization lies in the analysis of end-customer data and its transformation into deep and useful insights that contribute to data-driven decisions in the marketing and commercial areas. Because it no longer makes sense to think only about ourselves.