Optimize Partner is made up of highly qualified Sales and Marketing professionals each averaging over twenty years of experience in the IT industry. This experience covers from start-up companies, to working all aspects of the channel sales and marketing model. These knowledgeable sales professional have worked with many of the major players in the Information Technology industry. These include Microsoft, IBM, Citrix, Cisco, Borland and HP as well as being Sales and Marketing Directors, Project Managers and Technicians for VARs in the New York, New Jersey and Connecticut tri-state area. We began assisting VARs, in better utilizing their partner program relationships. As we developed these relationships the natural progression was then to assist manufacturers and publishers in assisting them in establishing and maintaining their partner programs.