We started life in the technicolour 80s in Chamonix, founded by sports filmmaker and professional skier Thierry Donard. His fearless designs – combining high performance materials with daring prints and colours – were inspired by his team of free-ride skiers and surfers. They were some of the world's best athletes pushing the limits in the mountains and the ocean in search of the perfect moment. The perfect wave, the perfect line, the perfect powder. Our 20 years of sportswear experience informs every design, with best-in-class materials still part of every product. Today... We're inspired by free spirits as well as free riders. Trailblazers who might not come close to a ski run. We're for anyone who's unafraid to stand out – with the fashion they wear and the moments they make. We're still all about that perfect moment. But it could happen on and off the slopes.