Our mission, via research and projects, is to enable the surf community to embrace sustainable solutions and reduce the environmental impact of surfing. Dedicated to creating a carbon neutral, waste-free surf industry that's respectful to nature, yet retains the innovation, high performance and excitement we all expect from surfing. It all started with an academic research thesis on the subject of Surfing and Sustainability that was completed in 2018. This research highlighted that the surfing world can do much better with it's environmental and social impact; from it's pinnacle as a competitive sport, all the way down to it's prominence as a fun activity at the beach. We've given talks, facilitated workshops, mentored students and provided research and written content. There's more in the pipeline and we're excited to be forging partnerships with key players in the surfing world to safeguard our natural environment and ensure surfing is something everyone can enjoy. Game Changer "an event, idea, or procedure that effects a significant shift in the current way of doing or thinking about something"