MarCaps is a marketing consultancy dedicated to helping marketers deliver value and drive growth for their firms. We work closely with the marketing organizations to help define their role; measure, benchmark and track a comprehensive list of marketing capabilities and create a custom capability development agenda. The five founders of MarCaps have collectively spent 30+ years understanding marketing capabilities and their impact on firm performance. We aim to illuminate marketing organization decisions with robust data and cross- industry insights. Our perspectives, frameworks and tools are based on careful observation of the environment, extensive research among industry practitioners and data gathered via comprehensive customer and manager evaluations in many industries. As firms re-examine their approach to business and more is expected from the marketing team, we want to help create marketing organizations that reignite growth and deliver value. Learn more about our research-based approach to marketing organization design on our website and follow us on LinkedIn to stay updated on new developments.