Cast & Hue is a design collective passionate about helping our clients solve wicked problems through a human-centered approach to insights, innovation and experience design. Our approach solves these problems by putting the human at the center of the solution, involving all stakeholders (customers,employees and leadership) at each step of the process, from problem definition through strategic implementation. Leading with empathy and frameworks including Jobs-to-be-Done, Design Thinking, and Systems Thinking, Cast & Hue illuminates problems from a new perspective, leading to impactful solutions for our clients that would not emerge through traditional approaches. These solutions take the form of journey maps, needs-based personas, experience blueprints, and new products & services.