Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Upstate NY, providing a wide range of custom-tailored marketing research services for many diverse industries. RMS offers custom research using all methodologies including surveys, focus groups, data analysis, mystery shopping, and more. RMS forms partnerships with clients by functioning as a seamless extension of their organization. RMS is the parent company of QualiSight — our focus group facility and call center located in Baldwinsville, NY.