Every day in the UK there are 60 serious motorcycle related road traffic accidents - 16 involving life changing injuries, with at least one daily fatality costing local economies £2.1m per incident (DoT RAS60002). Rider attitudes and behaviours are significant factors, especially amongst inexperienced and born-again bikers. Meaningful change requires a new paradigm - especially with regards to rider responsibility. A mission to save lives and reduce ‘serious injury’ motorcycle accidents is the underpinning philosophy of VideoBiker – helping riders to ‘keep it on the black stuff’ and to influence this through evidence-based approaches that both complement and enhance instructor-led motorcycle training. VideoBiker is interested to partner with organisations, authorities and companies, where there is a vested interest in motorcycle safety, improving motorcycle training standards and saving lives. Underpinning the above, we are a motorcycle safety video production agency with a passion for rider safety, safer roads, motorcycle training and helping riders to ‘keep it on the black stuff’. We offer ‘motorcycle niche’ video production services, with a bias towards motorcycle companies, suppliers, services and products – especially those that contribute improvement to motorcycle and rider safety.