Most business challenges start out of focus. Frequently clients haven’t fully thought out their desired outcomes. Unchecked baseline assumptions cloud the path forward. Goals are often fuzzy and unclear before the strategic work commences. The results are often ineffective. FaderFocus is a business transformation catalyst. We challenge baseline assumptions and inspire brands to “think and act differently” about the most mission-critical challenges that are impacting their business health. We offer a range of services that leverage familiar research techniques and revolutionary approaches that challenge belief systems and open new windows for understanding consumer behaviors, reframing our clients’ hypotheses into evidence-based paths for strategic action. It works. We make the hard stuff easy. We bring the fuzzy stuff into focus. And we make it fun.