United Ekta Engineering Udyog Pvt. Ltd. Is an offshoot of United brothers which was established in 1954. United brothers started as a company manufacturing and marketing stainless steel products and then later ventured into aluminum pressure cookers under the brand name “United” which became the hallmark product and established itself among the top three brands of pressure cookers. The genesis of United Ekta lies in bringing transformation through modernization and innovation to the traditional setup. United Ekta brought fresh ideas, products, and new technology to the forefront and the legacy of more than six decades provided the rich experience. The new venture gave a strong impetus to the overall business and was also able to establish the new brand -UCOOK in the market with a promise of “ Ummeed se Zyaada”.