Keep it simple. A tried and true communication mantra. The power of simplicity in content development and delivery lies not in verbatim simplicity, however, but in the impression of it — of it plus a sense of far more. Craft a key nugget to appeal to peoples' logic-centric core brains; craft the rest as expertly timed whispers that talk to other areas of perception and learning. That's rich simplicity. Rich simplicity can help comprehension and engagement rates soar. Developing a simple yet usefully rich message involves extensive analysis and consideration of goals and audience. It involves mastering relevant tools, including delivery channels, to recognize fresh, useful ways to employ them (ways that pass my rhyme and, not or, reason test). It's as limitless as the skills and creativity of the individuals and team creating it. Pixel Relish specializes in rich simplicity.