Core Analytics is the first independent Italian company specialized in modeling and analytics, with more than 15 years of experience in econometric analysis for the optimization of marketing mix and media planning. We provide companies with key analytical tools to improve sales and business results within a complex multi-channel environment. Our solutions can be used to support strategic decisions, to monitor tactical activities, and to develop predictive models to plan future activities through a suite of tools for the analysis of the entire marketing mix and "what if " simulations.