Pure Misr was founded in 2001 and since then our company from humble to become one of the major cosmetics integrated cosmetic company in Egypt and soon every where.. to be one of the pioneered companies in the cosmetics, home care and baby care....... where the company manufacturing the products within its own factory to ensure product safety and Matching Egyptian specifications and international specifications. One of the most important features that contributed to what we are now, is our unmatched passion for quality and innovation, world-class standards of production, marketing, and unique infrastructure for distribution is what distinguishes our brands in Pure Misr.