Natural self-care with a touch of magic. We create every Potion with the following mission in mind... -To create the most effective product that is simple to use. Skin needs a combination of water, humectants and oils to be healthy, happy and supple. We’ve accomplished this in convenient multi-use products that simplify your routine. -That our products be created without the use of synthetic preservatives, so they are better for your skin, the environment and your health. -That concentrated skincare uses less packaging and lasts a long time. Helping the environment and helping our customers save money. -To take the exclusivity out of luxury cosmetics. We believe that everyone should be able to afford healthy skincare. We price our products as low as possible with generous sizes to make quality affordable for everyone.