A fresh understanding of innovation "Die Ideeologen" (the Ideaologists) are an innovation consultancy of the new generation. With creativity and passion, we combine apparent contradictions with innovative methods and approaches on the highest level of expertise. We are the leading German consulting company for Corporate Creativity and Strategic Idea Development. We support companies in realizing and increasing their inventive and innovative potential. Furthermore, we advise the top management how to build up a working environment, which stimulates the creativity. We will show you, how to work in development teams for generating new business ideas, by providing trainings for impart knowledge of systematic idea development and assisting companies in setting up strategies for the idea development process. Strategy and creativity: The DNA of successful innovation Successful innovation combines apparent contradictions: creativity vs. strategy, analysis vs. intuition, adhering to v breaking rules, fixed structures vs. scope for development. We gained our experiences by performing more than 200 projects in various sectors.