Feel the Brew with VJ Prime! VJ Prime, backed by Vi-John Group, is a one-stop destination for high-quality men’s grooming products. Vi-John takes pride in carrying its legacy by launching an entire premium product line under this new brand. Whether you are a student, sportsman, working professional or a traveler, leave your grooming requirements to us. We are a brand of the youth, by the youth, and for the youth. It’s time for us to break the stereotype that "grooming is only for women". VJ Prime is all about indulging in a luxurious experience without burning a hole in the pocket. We use natural ingredients combined with our new-age Brewing Technology, to get you the most effective products. To know more about our brewing technology, stay tuned till our final launch. Our grooming products have been developed after rigorous research and testing. We are adamantly opposed to animal cruelty, all our products are 100% cruelty-free. Moreover, our products are mineral-oil-free, sulphate-free as well as paraben-free, ensuring no harmful effects after use. Come, fall in love with this revolutionizing technology that wooed personal care & men’s grooming. VJ Prime is all set to recreate the magic in Men's Grooming space. This time, for the youth!