ContraCapital, LLC is a private investment firm which strives to find opportunities and create investment solutions in all market conditions. Our investment style is 'opportunistic'. Because the Principal of the firm has experience in multiple product areas, including equities, fixed income, and alternative investments, we are able to develop long - term investment objectives by taking advantage of short - term market inconsitencies. Doing this requires a willingness to take a contrarian view and go against the crowd at times, while understanding the limits of fundamentals and the affects of sentiment. Markets are not always efficient, nor are those that invest in them.