Good Money means deals that benefit your pocket, people and the planet. Because being conscious about what your cash is funding doesn’t have to mean paying more. “Goodness is the only investment that never fails”, said Henry David Thoreau. What a guy. We want to change the way people choose financial deals, so that price, while important, is not the only consideration. We want to shine a light on good practice (and weed out the bad). Because believe it or not, it is possible to get a deal that is good for your pocket and for everyone else.