Welcome to Do Good. Be Kind.® Since 2017, the invitation for people to take the Do Good. Be Kind.® Pledge has inspired the values of accountability and kindness in schools and in businesses throughout the world. It is a call for everyone to be a better version of themselves. The foundation of our message is our 5 Core Principles: Be Accountable Do Good Be Kind to Yourself Be Kind to Others Be Kind to the World Around You Thank you for helping to keep this movement alive. We’d love to hear what Do Good. Be Kind.® means to you and thank you, for letting us be a small part of your story. In Kindness and aloha, Chris, Brittany, and the Do Good. Be Kind.® Team