HOOKS Strategy & Innovation is a forward-thinking consulting firm focused on a Human-Centered Approach to achieve innovative solutions. We are a Dubai-based strategy consultancy and innovation academy, with experience on unique projects from around the world.  Our competence in nourishing, developing and actualising innovative ideas by facilitating and inspiring a new mindset and culture within organisations and corporations. We focus on moderating and introducing businesses to new methods and different work processes designed to unleash the power of innovation and open up new opportunities. Co-creation, empathy and agility are at the core of our methods to help our clients discover their own capability to deliver disruptive thinking, Finally, we believe human-centered innovation is the promise of a happier and sustainable world.