GROW NEW REVENUE FROM EXISTING TRAFFIC. Rapid market changes are creating limitless opportunities for new revenue growth: • Mobile: the percentage of mobile shoppers is growing while its key metrics are lagging behind desktop – transform mobile shopping experience to close the revenue metrics gap. • Social: Social app users feel like they have to work hard to spend money in your store - make their shopping experience interactive and fun. • Personalization: 90% of your visitors never discover a product of interest and leave - use visitor live actions to fully monetize this traffic. • Content-led: Online stores are becoming lookalikes – stage unique buying experiences by blending branded content with personalized products. AMAZON FACTOR Amazon has set a high growth marketing bar. Almost every content block on Amazon.com is a growth marketing ‘hack’, driven by its own data, strategy, content, and algorithm. OBVIYO GROWTH MARKETING PLATFORM: Obviyo is easy enough to use for beginners and powerful enough for experts that need an enterprise-class solution. • Amazon's Algorithms: Obviyo is powered by the same algorithms that are driving personalization on Amazon.com. • Growth-bots: Productized growth scenarios – blanding branded and dynamic content to simplify and automate the use. • Gallery and Playbooks: Learn and get inspired with playbooks to guide you on how to accomplish a specific business objective. FAMILIAR FEATURES DELIVERED IN A DIFFERENT WAY The difference is in using live visitor actions and context to recommend the most relevant items in real time: • Upsell and Cross-Sell from first page view and through all stages of the buying process • Recommendations to unlock revenue potential of 90% of your current non-buyers • Merchandizing across the entire site • Content management with a blend of editorial and personalized content • Optimization of profit margins and inventory