Established in 1997, Saffron Lifestyle Traders Pvt. Ltd. is into retailership of international fashion brands such as Levi’s, Nike, Benetton, FCUK, Paese Cosmetics, Heatwave Shoes, Selected, Aeropostale, and The Danish Rack (Jack & Jones, Vero Moda, and Only) with more than 100 stores spanning across the prominent cities of India-West. Saffron also boasts of an exclusive ownership of Paese and Heatwave for their all-India presence.