Greenlight Labs is the front-office technology arm of The Collective. Launched in August 2020, the digital consultancy has over 130 staff across three offices and offers a wide range of services which span the digital spectrum – from experience design to cloud migration and managed services. Greenlight Labs is not a new business. It was Traffic technology (in its former life) and is now an anchor business in The Collective. Importantly, Greenlight has an agnostic approach to technology. Instead of a platform-first approach, it focuses instead on placing the client challenges first and determining how technology can be best used to address these. This is supported through the design of outstanding customer experiences, first-class product development and world-class content. Greenlight Labs have an enviable client list, including Dubai Airports, Abu Dhabi Department of Health, UAE Federal Tax Authority, Honda, Government of Sharjah Media Bureau, Abu Dhabi School of Government, MiSK City, NEOM, The Louvre Abu Dhabi and many more.