Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men. With focus on product innovation and unique use of colors, ColorPlus created the "Smart Casuals" category with its range of comfortable pre-washed cotton garments. In no time, the brand became the choice of the up market, trend-savvy, sophisticated and discerning Indian man and changed the way he dressed. With flagship stores in the best locations and international service, ColorPlus brought in an International shopping experience to the country.