Regardless if the org is a $1 million to $100 million SaaS start-up or even a $1 billion Fortune 500, the Customer Journey is often housed within a functional department which dilutes the strategic nature of this critical asset. • IT owns the systems and data integrations but doesn't know how to interpret the data. • Customer facing teams are driving and protecting MRR without time to focus on data governance or system configuration. • Departments can work individually to optimize process and hand-off within their own team but not across the organization. So who's looking after your Customer Experience in totality across the enterprise?