The brands we build and the experiences we create live at the intersection of clarity and surprise, and are positioned to matter in culture through shared values and ideals. Simplicity done right is what connects a brand with its audience, creates a winning strategy, and drives our making, day in, day out. brands we build and the experiences we create live at the intersection of clarity and surprise, and are positioned to matter in culture through shared values and ideals. Simplicity done right is what connects a brand with its audience, creates a winning strategy, and drives our making, day in, day out.