In recent years our culture has lost touch with the concept of chivalry, fashion, and etiquette. BLU was created to define the re-emergence of the true American Gentleman. Our company is devoted to helping men succeed not only in business ventures through wardrobe upgrades and executive training, but also to achieve success in life. We believe that success is defined by the positive impact we make on friends and family, and the legacy we leave behind. If you believe in traditional American values of honesty, integrity, and hard work, then we want to partner with you to pursue your dream.