Jeremy and Jones (J&J) are a Byron Bay based Hotel Management Company, bringing to Australia an internationally proven independent hotelier business model that’s at the forefront of hospitality and signals the future direction of this industry. J&J only operate Iconic, independently branded luxury hotels. All hotels are positioned as number one within their respective competitive sets in both guest satisfaction and financial performance. To achieve this, all J&J hotels are installed with a proven operating system. This highly evolutionary operating model created by J&J was concepted in New York, refined in Europe and successfully launched in Byron Bay. It capitalises on changing travel preferences, evolving technology and the mobilisation of skilled talent. The model actively drives top-line revenues while mitigating redundant expenses, resulting in improved hotel profits and subsequent asset value. The companies approach to hotel operations has a strong emphasis on consumer direct demand generation, decentralised loyalty and distribution, and the building of the hotels very own independent brand. More effective, less expense, zero compromise. Sitting on top of the operating model and governing all business decisions is what J&J call ‘Proper Hospitality’. J&J are the masters of Proper Hospitality - the pulsing, intangible, life beat of iconic, independently owned luxury hotels. Proper hospitality is the energy giver at the heart of meaningful experiences for hotel guests, owners and developers alike. To deliver Proper Hospitality, J&J place significant emphasis on strong placemaking, hotel interiors and architecture, sensory inputs such as light, sound and smell, the delivery of pre-emptive service with ‘moments of reveal’, and curated local experiences for guests to enjoy and create memories from. Always proper. Never pretentious.