An independent multidisciplinary design studio, based in Cairo, Egypt that adores design for what it truly is; planned simple functionality delivered through delightful experiences. Offering our services to help emerging tech companies with their Business & Design Operations that Include Strategy, Branding, Digital, and/or Industrial Product Design to unleash their full potential. Meanwhile, we are also sharing our perspective, learnings, and experience with the passionate communities through talks, events, training, and our blog. For that, we are bringing together very diverse background expertise to explore the limits of innovation; uncovering effective delightful experiences that elevate your business to your customers with style. From an Architect turned Industrial Designer turned Digital Product Designer to a Computer Science Engineer turned UX Researcher to a Psychologist turned Business Strategist and more we can exponentiate your business impact through design. ## A to Z Approach Human centered design "HCD" is deeply rooted in our workflow along side it we approach every project with clarity throughout with "A" grand vision to "Z" minor details approach. This way we minimize mistake, wasting time and accelerate fixing issues may work on your Strategy, Branding, Digital Products, Industrial Products, or Design Operations at large to help you reach your business goals with style.