FullBrand was founded in 2013 as a spin-off of Little Bull, from Armando Testa Group, to design and implement marketing and communication strategies based on Brand Experience and Brand Innovation. By offering Brand Experience services, FullBrand develops an alternative way of communicating, going beyond the traditional above-the-line approach, coordinating the different languages and resources to be used when creating and producing content. By providing Brand Innovation solutions, FullBrand imagines, designs and realizes prototypes of products and/or services for its customers, according to its own Innovation model called Application Transfer. There are many talents in play, who are different from each other and tailored for each individual customer; FullBrand, like in film productions, chooses, coordinates and manages assets, thoughts and work processes. This is Fullbrand.