Companies trading under the easy family of brands join one of Europe's most recognised brands – rubbing shoulders with easyJet, easyHotel, easyGym and many more. This is the result of the strategic decision made during the easyJet flotation that retained ownership of the ‘easy’ brand, (including easyJet) in Sir Stelios Haji-Ioannou’s private investment vehicle, easyGroup, which now enjoys a steady and predictable income from licensing the easy brand in return for a royalty based on turnover. easyGroup has gone on to grow successfull businesses in different sectors, including aviation, financial services, health and fitness, travel & tourism. And Sir Stelios continues to take a personal interest in looking for carefully selected business partners with whom to extend the easy brand so as to increase its presence across more business sectors and include easyBus, easyCar, easyCoffee, easyHire, easyStorage, with many more in the pipeline. All are dedicated offering consumers more value for less cash. easyGroup excels in combining skills, knowledge, and operational expertise from a range of budding entrepreneurs to build exciting and successful companies that are free to leverage skills from one business to another while running their own affairs.