MargaTani is an internet platform that enables small and medium restaurant owners to buy fresh vegetables from the farmers anytime anywhere through their mobile app. With a mission to make farmers in Indonesia reaching their maximum potential, MargaTani helps them to sell their produce goods at a higher price (rather than selling to intermediaries) and on top of that the farmers will also get the information on what are the crops that the consumers needed and how much is the demand, from there farmers can start planning for their upcoming planting seasons more efficiently. Meanwhile, the business consumers will also get the benefits of buying ingredients with cheaper price and a certain freshness standard (the items will not pass through many hand of intermediaries). MargaTani will also help to ease their burden (going to traditional market early in the morning) by offering free delivery cost among other value propositions.