We're storytellers passionate about outdoor recreation. Our mission is to inspire others to get outdoors and share their positive experiences, and we strive to achieve this mission through storytelling that is entertaining, educational, informative, and influential. SPEC’s team of professional communicators and outdoors enthusiasts come from consumer brands, PR agencies, and media. For more than two decades, we’ve experienced the demand for quality PR in the outdoors space, and we’ve also seen a real need for a more efficient, service-oriented agency. So we created SPEC and made a promise to ourselves and to our clients to be professional and passionate about Strategic, Pragmatic, Effective Communications.