The EFFIE AWARDS was founded in 1968 by the American Marketing Association in New York, spotlighting marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. Effie also serves as an industry education resource, and through works with some of the top research and media organizations worldwide to bring its audience insights into effective marketing strategy. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 52 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America.