True Sons Grooming is a new men’s brand born out of a desire to help men look like themselves, only better. The founder was frustrated with the state of men’s grooming products and the undiscerning drugstores that carry them. Lame brands, poor products, and antiquated distribution models led the founder to develop his own brand, product, and business. Founded in New York, made in Texas. True Sons is a new premium all-American grooming brand for men that want to look their level best.