Grooper was founded by a team of serial entrepreneurs who were very frustrated with the process of managing all of the SaaS apps they were using to run their businesses. While companies around the world are increasingly leveraging SaaS apps, tech startups tend to be on the cutting-edge of running their entire businesses around SaaS apps. In the process of doing this, we experienced the high-level of pain around managing who can use which apps, the data they can access, and what rights they had inside those apps. Because we leveraged dozens of SaaS apps, the pain of managing all of this was extreme.