“Amavida” joins the Spanish words “amar” (to love) and “vida” (life). The name “Amavida” was adopted by our company after extensive soul searching to define who we are and what beliefs and values are most important to us. We wanted a simple name that would voice our commitments and give us purpose, now and in our future. By using “love for life” as our guiding principle, we conduct our business with a strong ethical foundation and a sense of fairness. When we combine this guiding principle along with our devotion to producing only the freshest, highest quality coffee products, we feel everyone wins and we are unmatched in the industry. Our Fair Trade Coffees are sourced from the finest coffee farms across the world. These coffees are friendly to the farmers who produce them, because they are guaranteed to receive a fair price for their product. In exchange for a fair price, these farmers practice high-quality, eco-friendly farming that helps protect our environment and ensures exceptional products.