Become the Authority is for Sales professionals and business owners who want to establish themselves as the go-to in their market! For anyone in business they know credibility can make or break deals. However, they almost never actively do anything to increase their credibility in their warm or cold markets. Become the Authority helps you take the key actions to becoming more credible. From getting more referrals, to becoming a bestselling author we can help you show your market you are the go-to so you can increase your sales, up your prices or shorten your sale cycle.