InTheMarket (ITM) is a proposal-submission plugin for commercial listings supported by an interactive negotiation and deal management utility. ITM is on a mission to modernize the deal process for commercial leases, reducing friction between landlord and broker, and bringing speed and data-capture to a historically analog process. ITM is revolutionizing how deals are initiated, negotiated, and closed, accelerating the administrative tasks around drafting LOIs, proposals, and responses. The ITM platform captures negotiated deal terms and tracks every change in real-time, facilitating on-demand cashflows, NER calculations, comparison matrices, and deal activity reports.