Native Friends was founded by Emily Washines (enrolled Yakama Nation with Cree and Skokomish ancestry). This company is a Native lifestyle empowerment brand with a focus on language, kids, and culture. Native Friends publishes a blog which sometimes includes poems and short videos. She presents to tribal, state, federal and non-profits utilizing these mediums. The commitment to build understanding and support for Native Americans is evident in her films, writing, speaking, and exhibits. She lives on the Yakama reservation with her husband and three children.