Coaching, generally, is an ongoing relationship with a person trained to assist you in identifying and achieving what you want in all areas of your life. a)plan coaching is the optimized version of that process, using technology and our proven approach, to help you create life-altering, lasting results. Though there are many tools and methods used in the coaching process, a coach’s primary purpose is to guide and support you through the three-step process of: 1) Identifying what you want - both short and long term goals in all areas of your life 2) Developing MAPs – Multiple Action Plans – to reach those goals 3) Implementing those plans while changing the behaviors and habits that have held you back in the past The structure of a)plan coaching is based on: 1) Weekly face-to-face sessions (via video) 2) The use of an app to keep your goals and intentions organized and front of mind 3) Ongoing communication through texts or emails with your coach