Grow Cycling Foundation was created in light of the 2020 George Floyd protests. In recognition that the cycling world is not immune from a culture of exclusivity and racism, the founders felt a need to help focus the call to action within their own community. Grow Cycling Foundation was established to create new avenues for inclusive community building and career development in the cycling industry as well as empower existing programs working to tear down the barriers to entry in cycling for marginalized communities.