We often hear, data driven decision making around us, but from our opinion you actually can’t be driven by data! As we see it you only can be driven by the insights (or information) created from data. Gartner defines data literacy as the ability to read, write and communicate data in context, including an understanding of data sources and constructs, analytical methods and techniques applied — and the ability to describe the use case, application and resulting value. (Source Gartner Feb 6, 2019) From our point of view we agree, but nevertheless, data is nothing until you create fantastic insights (information). And the complexity is not only to be able to build fantastic insights but also how you could interpret the information and get to actions. This last step is often the most difficult one and the one that also most of the time that fails. Data Literacy Geek(s) are focused on how we can help deliver inspiration, instructions and even when needed from our individual employer's professional consulting services help people and organizations to become data literate.