FRESH HISTORY History is relative. We may only have two years of it, but in that short space we’ve worked with, and created brands for, many of Aaustralia’s leading corporates, retailers and institutions. We have enthusiastically embraced new communications platforms and models – our experience in developing mobile brands and mobile device icons is particularly strong in the australian market. FRESH PROCESSES A few years ago, everything changed. We found ourselves in a new, more pragmatic economic environment, with different commercial imperatives. It was clear the old way of working wasn’t working any more. Our business offer has been shaped by these recent world events and made possible by technology. Lucas melbourne focus on design driven solutions. We specialize in the first stages of brand development. That’s what we’re great at. There are no layers of account managers and finance people and other expensive overhead. We achieve results through direct relationships between smart creatives and ambitious, intelligent clients. It’s all about the work. As a result, we stand out as lean, smart and fully focused on achieving the best business result for our clients, as efficiently as possible. FRESH THINKING Business is clearly changing, and evolving very quickly as well. We concentrate on the fresh. On delivering new answers to today’s real business needs that don’t require over-capitalisation.