Niche Media is a full service advertising agency, providing specialist ethnic communication services, helping clients to get their messages and marketing communications into the “hard to reach” Asian, Maori and Pacific audiences, ie, the Culturally and Linguistically Diverse Communities, (CALD). Niche Media provides a wide range of services from Creative, to Production in all languages and also manages the “Bureau of Ethnic Communication” on behalf of the NZ Government. The Bureau provides media strategy and booking services for the 80 ethnic media companies that it represents and guarantees clients industry best practice, based on independent research for all media bookings. These media include TV, radio, print, digital and social media options. Niche Media also provides clients direct access to a network of Community Ambassadors to reinforce the clients messages and develop more effective up-take and “call to action” of the message. This provides Complete Ethnic Marketing Solutions. Niche Media is a pioneer in the field of multicultural marketing and has been setting best practice in this industry for almost two decades. Niche Media was also instrumental in funding the first ever multicultural media survey in conjunction with the NZ Government and continues with on-going research.