It’s Time To Go Social. We’ll Make it Simple. If you're wondering if social media marketing or digital marketing is right for your business, the verdict is in … digital marketing is a great way to drive, repeat business, and to attract new customers. Whether you're just getting started, consider yourself to be a pro or have been sitting on the sidelines— Same Old Word-of- Mouth Marketing. Social Media has changed the way people connect, discover, and share information. But let’s skip the jargon. Here’s what you need to know: Social media is the technology that connects people—whether it’s to share content or just to chat. Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing). Digital marketing is the way to use that technology to build relationships, drive repeat business and attract new customers through friends sharing with friends. Sound familiar? That’s because digital marketing is really just word-of- mouth powered by technology. Digital marketing is not the future, digital marketing is now.