Since the company was founded in 1993, the idyllic seaside town of Hornbæk in north-east Denmark, which is famous for the relaxing atmosphere around its small harbour, wide sandy beaches and dunes, has been the backdrop for Danish Designer Ilse Jacobsen's life and creativity. Inspired by the natural and raw beauty of her surroundings, Ilse Jacobsen sets the ideas for the company ILSE JACOBSEN HORNBÆK which encompasses the mother brand ILSE JACOBSEN HORNBÆK, flower shops, a spa- and beauty line and a spa. The international lifestyle brand ILSE JACOBSEN HORNBÆK includes 23 concept stores, 3 flower shops, 11 shop-in-shops, 1 outlet and a spa. Today, the brand is sold in more than 1500 shops across 26 different countries. ILSE JACOBSEN HORNBÆK is represented in all major cities around the world – Paris , New York, London, Milan, Amsterdam, Copenhagen, among others.