Discovery Retail Group works with retailers to help increase their profits. For over ten years their unique store designs have produced increased store traffic and extended shop times by focusing on customer experience and perceptions. Those innovative designs coupled with advanced approaches like the “Profit Explorer”, a dynamic profit-focused budgeting system, have helped their customers win market share and add to their bottom lines. Their latest innovation, The Incremental Increase System is highlighted in an upcoming book titled “Stores on Fire”, which is scheduled for 2018 release. The book and system helps retailers take fresh looks at the four asset groups they manage: Products, Employees, Customers and Facility. Each of the asset groups has repeating “Process Cycles” that contain “Critical Keys”. When store managers identify and improve the Critical Keys, because of the cyclical nature of the processes, exponential gains are possible. This book follows their earlier releases, Discovery-Based Retail, and 10 Weeks to a Better Retail Operation. Gary and Phil have been featured instructors, and speakers at events ranging from store level training to national gatherings. They would love to talk with you about your needs. Discovery Retail Group provides easy to understand approaches to store improvement and additional profits.