Urban Plant Growers aims to address the issue of food wastage and environmental degradation through selling indoor plant growing products to the average person. Much of the food we eat comes from industrial farms that rely heavily on fertilisers and pesticides that reduce the long term health of the soil they grow in. Furthermore the plants we commonly eat are those that are suited not to taste and freshness, but to being driven halfway across the country in a cold steel box to get to you. Hydroponics and indoor farming provides the opportunity for city dwellers to become self sustainable, allowing them to live healthier and more environmentally friendly lives.