Launch Labs is a technology company that helps customers and agencies harness the power of their 1st party data to maximize the opportunities they already have. And better understand their website traffic to reach real people who are most likely to purchase today. Results are reduced ad spend while increasing the return on advertising spend. The Ignite Platform, the heart of Launch Labs, is a powerfully simple technology that tells you who is on your website, what they are shopping for, and when they are ready to buy.